It has been a busy few months for me personally climaxing in my wedding and a house move. I have had a new design brewing and now finally have the time to get it built. The new Custom Creative website will reflect the skills of the company much better and feature a new portfolio of recent clients work.
It is officially on the way.
The terms “above the fold” and “below the fold” refer to a practice that started with Newspapers. Because of the size of a broadsheet they are commonly folded in half, leaving only the top portion visible to people browsing news stands. This means that a publisher only has the top half of the paper to catch a buyers eye and thus sell the paper, so they would always ensure that are most important and arresting stories appeared above the fold.
This philosophy was transferred into the digital world, where above the fold refers to the area of the page visible before a user has to scroll down. This idea that this was important was re-enforced by the early AOL browser (once the market leader in case you’re too young to remember it!), as it did not allow whole screen scrolling, making the only content area available above the fold. Anything that over-ran simply could not be accessed making the page broken from the perspective of the user. This led to the idea that the functionality of the site must appear above the fold. Continue Reading »
“Content precedes design. Design in the absence of content is not design, it’s decoration.” At least according to Jeffery Zeldman.
What better way to push the content back to the front of your design process than by going minimalist. This post is all about inspiration and I hope by the end of it you can see that minimalist doesn’t mean boring and plain. Yes a lot of designs are based on light colours and make extensive use of white-space, but not all. What’s more, there is no less thought in the design process. It is the little details, often only unconsciously noticed by your users, that are paramount in minimalist designs – baseline grids in particular are very useful in helping keep the rhythm in your design and keeping even widely spaced elements feeling integrated.
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